Serving the home warranty industry since 2009.

Our founder

Founder and CEO Kevin Wallach is a veteran of the United States Navy and has worked in the lead generation space since 2004. After five years learning the business from industry experts, he founded Paradox M in 2009 with one goal: give every buyer and partner company the best possible return on investment. Relationships matter most, and that commitment to the home warranty industry remains the foundation of our mission.

What real-time opt-in means

Our home warranty leads are 100% real-time opt-in. A homeowner on a home warranty focused website chooses to be contacted by home warranty providers or sales teams offering home warranty options — and that lead is posted to our lead buyers just seconds later.

How it works

Paradox M uses a mix of our own websites, like CompareHomeWarrantyQuotes.com, and those of trusted partner publishers. Each week we reach tens of thousands of homeowners, real estate professionals and home buyers. Buyers can raise or lower lead orders as their needs change, and partners gain access to a network of buyers instead of a single brand.